open/closeOrbit®

"For A Good Clean Feeling, No Matter What"

The smooth, refreshing flavor of sugar-free Orbit gum leaves your mouth with a "just brushed clean feeling". Orbit gum is a global brand, enjoyed by millions of people around the world. Importantly, Orbit gum has received the American Dental Association's Seal of Acceptance.1 For more on the benefits of chewing, visit the Benefits of Chewing section.

New Orbit Mist® is a premium gum that contains Micro-Bursts® to deliver a hydrating sensation to consumers. Orbit Mist offers three great tasting flavors including Peppermint Spray®, Watermelon Spring®, and Mango Surf®.

Orbit White® gum delivers a whitening benefit with a great taste and "just brushed clean feeling". With a style all its own, Orbit White gum can help remove stains and whiten teeth, and give you a brilliant smile you'll want to show the world. Orbit White is proven to remove stains and whiten teeth by chewing two pieces after meals or drinking wine, soda or other teeth staining products.

1 The ADA Council on Scientific Affairs acceptance of Orbit and Extra is based on its finding that the physical action of chewing Orbit or Extra sugar-free gum for 20 minutes after eating stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth.

Orbit White and Orbit Mist are not accepted by the ADA.

open/closeFlavors

Orbit
Flavors
• Peppermint
• Spearmint
• Bubblemint
• Wintermint®
• Cinnamint®
• Citrusmint®
• Crystal Mint®
• Sweetmint
• Mint Mojito
• Raspberry Mint
• Maui Melon Mint
• Fabulous Fruitini®
• Sangria Fresca®
• Strawberry Mint
• Positively Pomegranate®

Pack Sizes
• Single pack - 14 tab packs
• Multi-pack - 3 pack (3 packages of 14 tabs each)
• Big Pak™ - 35 tab envelope (available in Peppermint and Spearmint)
Orbit Mist
Flavors
• Peppermint Spray
• Watermelon Spring
• Mango Surf

Pack Sizes
• Single pack - 14 tab packs
• Multi-pack - 3 pack (3 packages of 14 tabs each)

Orbit White
Flavors
• Peppermint
• Spearmint
• Bubblemint
• Melon Breeze®
• Fruit Sorbet

Pack Sizes
• Single pack - 12 pellets
• Big-E-Pak® - 60 pellets
• Multi-pack - 3 pack (3 packages of 12 pellets each)

open/closeNutrition Information

Select Flavor:

History

  • 1944 The history of Orbit gum dates back to World War II. In an effort to support the troops, Wrigley shipped all the production of Juicy Fruit®, Wrigley's Spearmint® and Doublemint® gum overseas to the Armed Forces.
  •   Since they were no longer available on the civilian market, Wrigley began production of a new gum called Orbit. After the war had ended and the three established brands returned to the market in 1946, Orbit was discontinued.
  • 1976 Orbit gum made its return 30 years later in 1976, when it was introduced in Germany, Switzerland and Holland. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand has since spread to other regions, including Canada, Australia, the UK, Norway, Poland and Israel.
  • 2001 Orbit gum made its return to the U.S. with the launch of Spearmint and Wintermint flavors. The company's first tab product sold in the U.S., Orbit gum was advertised as providing a "just brushed clean feeling." The brand quickly gained in popularity and became the fastest growing brand in the gum category.
  • 2002 Orbit Peppermint flavor introduced; Orbit White was launched as a sugar-free pellet gum and sub brand of the newly popular Orbit gum.
  • 2003 Orbit Bubblemint and Cinnamint flavors launched.
  • 2004 Orbit White relaunched with Peppermint and Spearmint flavors.
  • 2005 Orbit Sweetmint and Citrusmint flavors launched.
  • 2006 Orbit Lemon Lime and Crystal Mint flavors launched.
  • 2006 Orbit White became available in a Big-E-Pak, a durable container with two re-closable openings, one to pour and share and another for single servings, conveniently delivering more gum for ease of use in the car, at work, or wherever consumers chew gum the most.
  • 2007 Orbit Mint Mojito and Raspberry Mint flavors launched.
  • 2007 Orbit, along with Extra® and Eclipse®, became the first chewing gum to receive The American Dental Association's Seal of Acceptance, with nearly 20 years of research proving that the products help to fight cavities, strengthen teeth and reduce harmful plaque acids. For more on the benefits of chewing, visit the Benefits of Chewing section.
  • 2007 Melon Breeze launched as a new flavor of Orbit White that combines the popularity of fruit flavors and whitening gums with a refreshing blend of melon, pear and kiwi sensations.
  • 2008 Orbit Maui Melon Mint, Strawberry Mint, Positively Pomegranate, Fabulous Fruitini and Sangria Fresca flavors launched. Orbit White Fruit Sorbet flavor launched.
  • 2008 The Orbit Big Pak product was launched, providing consumers with 35 pieces of gum in a single, re-closable envelope package.
  • 2009 Orbit introduces Orbit Mist, a premium gum that contains Micro-Bursts to deliver a hydrating sensation to consumers. Orbit Mist offers three unique, great tasting flavors including Peppermint Spray, Watermelon Spring, and Mango Surf.
  • 2009 Orbit White Spearmint joins Orbit White Bubblemint, Fruit Sorbet and Melon Freeze as part of the brand's Big E Pak selection.
  • 2009 Orbit Sweet Mint becomes available in Big Pak in October, joining Peppermint and Spearmint Big Pak line-up
  • 2009 Orbit Pina Colada flavor launched.
  • 2009 Wrigley introduces Spearmint Spritzer flavor to its Orbit Mist portfolio.

flag U.S. Brands

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